Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
#1 Campaign June 2026
Back
#1 Campaign
All Sectors · June 2026

BTS Purple Oreo Limited-Edition Collab

PR Campaign
Tuesday 26th May, 2026

Oreo teamed with K-pop group BTS to release a limited-edition purple wafer cookie filled with a brown-sugar pancake (hotteok)-inspired creme, featuring 13 embossed designs referencing the band and its fandom; the release is timed for BTS’s anniversary with presale and a short retail window to drive buzz and likely sell-outs.

Why it worked: The timed scarcity + identifiable purple visual + culturally specific hotteok flavor created a predictable sellout data hook journalists could headline.

The lesson: Consider tying a drop to a fan-iversary with a visually loud tweak and microcultural flavor, plus presale metrics to promise sellouts.

Oreo BTS
26 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
eonline.com BTS Releasing Limited Edition Oreo in “Destined” Collab Tuesday 26th May, 2026
allrecipes.com Oreo Is Releasing a First-Of-Its-Kind Cookie That's Guaranteed To Sell Out Quickly Tuesday 26th May, 2026
prnewswire.com The OREO Brand & BTS Movement is On! Introducing the Limited Edition OREO & BTS Cookies Tuesday 26th May, 2026
parade.com Oreo Just Made History With Its New BTS Cookie Pack - Parade Tuesday 26th May, 2026
cnn.com BTS is releasing limited edition hotteok-flavored Oreos | CNN Business Tuesday 26th May, 2026
forbes.com BTS And OREO Drop Limited-Edition Cookie Dedicated To Korea, ARMY Fans Tuesday 26th May, 2026
complex.com BTS Teams With OREO for New Limited Edition Collaboration Tuesday 26th May, 2026
usatoday.com Oreo, BTS collaborate on limited-edition cookies. How to get them Tuesday 26th May, 2026
sun-sentinel.com What tastes like a Korean pancake and is purple all over? An Oreo inspired by K-pop group BTS Tuesday 26th May, 2026
foodandwine.com The Oreo x BTS Collaboration Includes Hidden Messages and Collectible Cookie Designs Tuesday 26th May, 2026
billboard.com BTS & OREO Debut New South Korean-Inspired Limited Edition Flavor Tuesday 26th May, 2026
newindianexpress.com Oreo launches limited-edition BTS purple cookies inspired by Korean street flavour Wednesday 27th May, 2026
designrush.com BTS Brings Hotteok to OREO in Global Limited-Edition Drop Wednesday 27th May, 2026
cnet.com BTS-Inspired Purple Oreos Could Be the Fastest Sellout Snack of the Year Wednesday 27th May, 2026
creativebloq.com BTS Oreo cookies could be the biggest brand collaboration the world has seen | Creative Bloq Thursday 28th May, 2026
scmp.com Oreo and BTS launch purple cookies in new K-pop collaboration | South China Morning Post Saturday 30th May, 2026
rttnews.com BTS Teaming Up With OREO To Drop Limited Edition OREO & BTS Cookies Saturday 30th May, 2026
wkrn.com What tastes like a Korean pancake and is purple all over? An Oreo inspired by K-pop group BTS Sunday 31st May, 2026
confectioneryproduction.com Global K-pop stars BTS team up with Oreo for special cookie edition Monday 1st June, 2026
forbes.com Oreo And BTS Unite Global Fanbases With Limited Edition Cookies Monday 1st June, 2026
dailyherald.com Oreo creates Korean pancake flavor inspired by K-pop group BTS Monday 1st June, 2026
prnewswire.com The OREO Brand & BTS Movement is On! Introducing the Limited Edition OREO & BTS Cookies Thursday 4th June, 2026
independent.co.uk BTS cookies: Oreo launches its biggest global collaboration to date | The Independent Thursday 4th June, 2026
thekitchn.com Oreo’s New Limited-Edition BTS Flavor Is So Good, I’m Keeping a Pack on My Desk Friday 5th June, 2026
prnewswire.com The OREO Brand & BTS Movement is On! Introducing the Limited Edition OREO & BTS Cookies Monday 8th June, 2026
news18.com McDonald To Oreo & Ramyun: 5 Food Brands That K-pop Band BTS Have Collabrated Monday 8th June, 2026

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan thousands of news sources, use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that scans thousands of news outlets across the UK, US, Europe and beyond - from national papers to trade press. If it's being published online, we're probably reading it.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.