Trending PR Campaigns
Pharmacists’ Campaign Against Medicine Purchasing Policies
Dutch pharmacists launched a campaign against health insurers’ medicine purchasing policies, using research commissioned by pharmacists’ organisation LEF to show that the average pharmacy has to turn patients away around 15 times a day because medicines are unavailable. The figure gives a human, measurable edge to a long-running dispute over medicine shortages and pharmacists’ workloads.
Why it worked: It led with a shocking, specific daily pain-point—“15 turn-aways a day”—quantified by fresh third‑party research, escalating an ongoing policy fight.
The lesson: Consider commissioning a quick poll to quantify one vivid, daily failure metric in your space, then time release to existing controversy.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| fd.nl | Pharmacists launch campaign against health insurers’ purchasing policies | Sunday 8th November, 2026 |