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Top 10 Campaign in Health & Wellbeing · November 2026
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Top 10 Campaign
Health & Wellbeing · November 2026

Pharmacists’ Campaign Against Medicine Purchasing Policies

PR Campaign
Sunday 8th November, 2026

Dutch pharmacists launched a campaign against health insurers’ medicine purchasing policies, using research commissioned by pharmacists’ organisation LEF to show that the average pharmacy has to turn patients away around 15 times a day because medicines are unavailable. The figure gives a human, measurable edge to a long-running dispute over medicine shortages and pharmacists’ workloads.

Why it worked: It led with a shocking, specific daily pain-point—“15 turn-aways a day”—quantified by fresh third‑party research, escalating an ongoing policy fight.

The lesson: Consider commissioning a quick poll to quantify one vivid, daily failure metric in your space, then time release to existing controversy.

LEF
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fd.nl Pharmacists launch campaign against health insurers’ purchasing policies Sunday 8th November, 2026
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