Trending PR Campaigns
Delicious in Dungeon x Dragon’s Dogma 2
Capcom brought Delicious in Dungeon into Dragon’s Dogma 2 with a limited-time crossover featuring outfits inspired by Laios and Marcille, plus hireable pawns modelled on the characters. It gives fans a playful way to step into the anime’s world while they wait for its second season.
Why it worked: A hard end date and in-game unlocks created urgency and tangible value, piggybacking on season 2 buzz to earn timely coverage.
The lesson: Consider tying a countdown-limited unlockable or tool to a parallel pop‑culture moment and give reporters a clear claim-by date.
Coverage over time
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