Trending PR Campaigns
Boycott the Boycott
In response to a planned boycott of six Jewish-owned Philadelphia restaurants, nonprofit JewBelong put up 14 billboards across the city. Their pointed message — “Running over Jewish businesses isn’t a peace plan” — urged people to boycott the boycott and gave a local flashpoint a clear counter-campaign.
Why it worked: It hijacked a scheduled protest with a citywide, time-anchored counter-message on billboards, tying it to Kristallnacht’s anniversary for urgency.
The lesson: Consider counter-programming a rival’s pre-announced event with a bold, physical activation and a specific date hook reporters can peg to.
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