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Top 10 Campaign in Retail · November 2026
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Top 10 Campaign
Retail · November 2026

Boycott the Boycott

PR Campaign
Thursday 5th November, 2026

In response to a planned boycott of six Jewish-owned Philadelphia restaurants, nonprofit JewBelong put up 14 billboards across the city. Their pointed message — “Running over Jewish businesses isn’t a peace plan” — urged people to boycott the boycott and gave a local flashpoint a clear counter-campaign.

Why it worked: It hijacked a scheduled protest with a citywide, time-anchored counter-message on billboards, tying it to Kristallnacht’s anniversary for urgency.

The lesson: Consider counter-programming a rival’s pre-announced event with a bold, physical activation and a specific date hook reporters can peg to.

JewBelong
11 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
nbcphiladelphia.com Mayor, AG condemn boycott of Jewish-owned restaurants in Philly – NBC10 Philadelphia Thursday 5th November, 2026
inquirer.com Planned protest against Jewish-owned Philly restaurants draws ire, security, and feelings of unease Friday 6th November, 2026
nbcphiladelphia.com Philadelphia billboards push back against planned boycott of Jewish-owned restaurants Saturday 7th November, 2026
nbcphiladelphia.com New billboards urge people to 'boycott the boycott' of Jewish-owned businesses in Philly Saturday 7th November, 2026
inquirer.com Philadelphia braces for a controversial ‘Boycott Ride,’ as the community rallies behind Jewish-owned eateries Sunday 8th November, 2026
nbcphiladelphia.com Tensions flare amid of boycott of Jewish-owned restaurants – NBC10 Philadelphia Sunday 8th November, 2026
6abc.com Boycott Bike Ride: Boycott of Jewish-owned Philly businesses draws counterprotest - 6abc Philadelphia Sunday 8th November, 2026
usatoday.com Philadelphia protest targeting Jewish-owned businesses condemned by leaders Sunday 8th November, 2026
abc7ny.com Philadelphia boycott bike ride: Pro-Palestinian protest includes Philadelphia Jewish restaurant boycott near Rittenhouse Square, draws counterprotest - ABC7 New York Sunday 8th November, 2026
jta.org Philadelphia Jewish leaders encouraged by counter-response to ‘boycott bike ride’ - Jewish Telegraphic Agency Monday 9th November, 2026
foxnews.com Philadelphia DSA attacks leaders condemning anti-Israel restaurant boycott | Fox News Tuesday 10th November, 2026
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