Trending PR Campaigns
DENIAL: The Melting DeSantis Statue
350 Action, Uncommon and M ss ng P eces unveiled a life-sized statue of Ron DeSantis in Tallahassee, cast in gallium that melts at 85.6°F. As it softened in the Florida heat, the governor’s face gave way to a skull—a striking visual protest against his opposition to climate action.
Why it worked: A live, self-melting gallium statue delivered real-time visual proof of consequences, creating a time-pegged spectacle journalists could film and headline.
The lesson: Consider staging a literal, timed transformation that physically reveals your point within hours, giving media a ready-made before/after story.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| hyperallergic.com | This Ron DeSantis Statue Can’t Take the Heat | Friday 16th October, 2026 |
| cbs12.com | Melting DeSantis statue unveiled in Tallahassee to protest climate policy | Saturday 17th October, 2026 |
| fastcompany.com | This melting Ron DeSantis statue is a perfect metaphor for climate change - Fast Company | Tuesday 20th October, 2026 |
| independent.co.uk | Statue of melting Ron DeSantis unveiled taking aim at climate change denial | Tuesday 20th October, 2026 |
| motherjones.com | An Artful Move to Call Out Ron DeSantis’ Hostility Toward Climate Action | Wednesday 21st October, 2026 |
| cleantechnica.com | Ron DeSantis Statue Melts in Rising Temperatures He Spent 8 Years Denying; Climate Change Non-Profit 350 Action, Art Collective Uncommon Creative Studio, and M ss ng P eces Staged a Striking Midterm-Season Installation - CleanTechnica | Saturday 24th October, 2026 |