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Top 3 Campaign in Ecommerce · September 2026
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Top 3 Campaign
Ecommerce · September 2026

Fair Pay Billboard Van Tour

PR Campaign
Monday 28th September, 2026

During Labour’s annual conference in Liverpool, the Fairtrade Foundation and 38 Degrees sent billboard vans around the city with pointed messages for Andy Burnham about fair pay, including: “You can’t live without it. But we can’t live without fair pay.” Passers-by could scan a QR code to sign a petition calling for stronger laws on responsible supply chains.

Why it worked: It hijacked a political focal point with moving billboards plus a live petition count, converting conference buzz into actionable public pressure.

The lesson: Consider timing a mobile stunt at a rival’s marquee event, with a QR action and real-time supporter tally to prove momentum.

Fairtrade Foundation 38 Degrees
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
confectioneryproduction.com Fairtrade Foundation and 38 Degrees direct fair pay message to PM Andy Burnham - Confectionery Production Monday 28th September, 2026
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