Trending PR Campaigns
Labrinth Makes a Song Live on Apple’s Touchscreen Mac
Apple invited British musician Labrinth to create a song from scratch during an overnight livestream at its Los Angeles Tower Theatre, using the new touchscreen MacBook Pro and Logic Pro. Viewers could submit questions as he worked, turning a product demonstration into a live music-making session, with the finished track promised on Apple Music the following week.
Why it worked: A time-bound, watch-it-happen livestream let a star visibly use the touchscreen Mac and Logic Pro, converting abstract features into proof-of-performance content with a follow-up track as measurable outcome.
The lesson: Consider staging a real-time challenge with a respected practitioner using your product, collecting audience prompts, and shipping the resulting output within a week.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| macrumors.com | MacRumors: Apple News and Rumors - Page 2 | Friday 6th November, 2026 |