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Labrinth Makes a Song Live on Apple’s Touchscreen Mac

PR Campaign
Friday 6th November, 2026

Apple invited British musician Labrinth to create a song from scratch during an overnight livestream at its Los Angeles Tower Theatre, using the new touchscreen MacBook Pro and Logic Pro. Viewers could submit questions as he worked, turning a product demonstration into a live music-making session, with the finished track promised on Apple Music the following week.

Why it worked: A time-bound, watch-it-happen livestream let a star visibly use the touchscreen Mac and Logic Pro, converting abstract features into proof-of-performance content with a follow-up track as measurable outcome.

The lesson: Consider staging a real-time challenge with a respected practitioner using your product, collecting audience prompts, and shipping the resulting output within a week.

Apple
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
macrumors.com MacRumors: Apple News and Rumors - Page 2 Friday 6th November, 2026
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