Trending PR Campaigns
Butter of Europe: French Butter Meets Korean Flavours
Butter of Europe brought a French-butter promotion to Seoul, where chef Ha Hyung-soo demonstrated pastries combining French baking techniques with Korean ingredients such as mugwort, injeolmi and black sesame. The event used the unexpected flavour pairings to give the campaign a local hook, set against growing interest in butter across Korea.
Why it worked: It piggybacked a fast-growing local trend with hard numbers and a credentialled chef demo, then delivered a vivid French–Korean mashup photo-op.
The lesson: Consider staging a live, photogenic demo that fuses an emerging local craze with a surprising outside technique, anchored by fresh stats.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| jkn.co.kr | Imports of French butter surge 107% in five years, driven by bakery demand : Economy : JKN | Tuesday 3rd November, 2026 |
| koreaherald.com | Butter is having a moment in Korea | Saturday 7th November, 2026 |