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Butter of Europe: French Butter Meets Korean Flavours

PR Campaign
Tuesday 3rd November, 2026

Butter of Europe brought a French-butter promotion to Seoul, where chef Ha Hyung-soo demonstrated pastries combining French baking techniques with Korean ingredients such as mugwort, injeolmi and black sesame. The event used the unexpected flavour pairings to give the campaign a local hook, set against growing interest in butter across Korea.

Why it worked: It piggybacked a fast-growing local trend with hard numbers and a credentialled chef demo, then delivered a vivid French–Korean mashup photo-op.

The lesson: Consider staging a live, photogenic demo that fuses an emerging local craze with a surprising outside technique, anchored by fresh stats.

Butter of Europe CNIEL European Union
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
jkn.co.kr Imports of French butter surge 107% in five years, driven by bakery demand : Economy : JKN Tuesday 3rd November, 2026
koreaherald.com Butter is having a moment in Korea Saturday 7th November, 2026
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