Trending PR Campaigns
GTA VI Cars Take to Miami
Ahead of Grand Theft Auto VI’s release, Rockstar Games teamed up with West Coast Customs to build six real versions of cars from the game, from lowriders to exotic models. They took them for a drive around Miami, dressed with Vice City details and Rockstar branding, turning familiar in-game vehicles into a real-world sight.
Why it worked: A timely, visual stunt turned virtual IP into scarce, street-level spectacle in the launch city, creating filmable B-roll and easy headlines.
The lesson: Worth trying: recreate a beloved fictional element at 1:1 scale in the relevant location and invite press to capture it in motion.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| gadgetreview.com | Rockstar Sends GTA 6’s In-Game Cars Through Real Miami Streets | Friday 16th October, 2026 |
| complex.com | Rockstar and West Coast Customs Build Six Real 'GTA VI' Cars, From Lowriders to Donks | Saturday 7th November, 2026 |
| themiamiguide.com | GTA VI in Miami: News, Real Locations & Vice City Updates | The Miami Guide | Monday 9th November, 2026 |
| complex.com | ‘Grand Theft Auto VI’ Appears to Spoof Luxury Brands Including Chrome Hearts, Gucci, and More | Monday 9th November, 2026 |
| interestingengineering.com | Six GTA VI cars hit Miami streets as game-inspired builds go real | Wednesday 11th November, 2026 |
| nbcmiami.com | GTA 6 or real life? Viral Miami Beach video sparks buzz – NBC 6 South Florida | Thursday 12th November, 2026 |