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Allo Sbagliato: The Phone-Free Club

PR Campaign
Saturday 10th October, 2026

Marco Mengoni created Allo Sbagliato, a 500-person club where phones are sealed away, the audience sits on stage and he performs among them. The intimate live shows feature changing set lists of his own songs and favourites, turning a concert into a phone-free night built around closeness and surprise.

Why it worked: It flipped the concert script with a hard phone ban and audience-on-stage setup, creating scarcity, FOMO, and reviewable novelty.

The lesson: Consider staging a phone-free, role-reversal event with limited seats and a changing programme to manufacture scarcity and compel coverage.

Marco Mengoni
12 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
initaly.it Initaly Monday 28th September, 2026
cosmopolitan.com Marco Mengoni, Allo Sbagliato: programma e biglietti Monday 28th September, 2026
whoopsee.it See you at “Allo Sbagliato”: A new offline club directed by Marco Mengoni opens in Milan - Whoopsee Monday 28th September, 2026
ilfattoquotidiano.it “Niente cellulari né scaletta, e non suonerò “Due vite” e “L’essenziale”, ma tutti i brani minori. I prezzi? Da 100 a 200 euro per pagare degnamente chi lavora qui”: Marco Mengoni apre il club “Allo Sbagliato” a Milano - Il Fatto Quotidiano Monday 28th September, 2026
artribune.com Il cantante Marco Mengoni dirige il nuovo locale “Allo Sbagliato” a Milano Saturday 10th October, 2026
cosmopolitan.com Una sera Allo Sbagliato con Marco Mengoni: dentro il club che non vedrete mai sui social Friday 6th November, 2026
whoopsee.it Tra il giusto e “Allo Sbagliato”: Marco Mengoni apre le porte del suo offline club - Whoopsee Friday 6th November, 2026
radiok55.it Dentro 'Allo sbagliato', il club di Marco Mengoni dove tutto è diverso: no telefoni e sul palco il pubblico - Radio K55 Friday 6th November, 2026
adnkronos.com Inside 'Allo sbagliato', Marco Mengoni's club where everything is different: no phones and the audience on stage Friday 6th November, 2026
r101.it Marco Mengoni ha inaugurato “Allo sbagliato”: come è andata la prima data - R101 Friday 6th November, 2026
lacitymag.it Marco Mengoni rivoluziona i suoi live e sceglie l'intimità del club: 26 serate "Allo Sbagliato" senza smartphone e senza grandi hit Monday 9th November, 2026
amica.it Marco Mengoni Allo Sbagliato: live, scaletta, telefoni | Amica Monday 9th November, 2026
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