Trending PR Campaigns
Tommy Hilfiger’s Holiday Family Campaign
Tommy Hilfiger brought together Josh Hart, JISOO, Travis Kelce and other sports and entertainment names for a holiday campaign built around family life. The hook is seeing the stars in a warmer, more personal setting, wearing pieces from the Winter 2026 collection.
Why it worked: It fused peak-season shopping timing with cross-fandom star power and a humanising “family at home” reveal, delivering fresh paparazzi-proof images.
The lesson: Consider staging famous faces in an unexpected, intimate context tied to a calendar spike, and release exclusive, shoppable visuals journalists can’t get elsewhere.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| wwd.com | Travis Kelce, Jisoo, Josh Hart and Others Appear in Tommy Hilfiger’s Winter Campaign | Thursday 5th November, 2026 |
| malemodelscene.net | Tommy Hilfiger Celebrates the Holidays With Travis Kelce and Friends | Thursday 5th November, 2026 |
| thefashionisto.com | Tommy Hilfiger's Holiday 2026 Campaign Gives Everyone a Seat | Thursday 5th November, 2026 |
| thefashionisto.com | Tommy Hilfiger's Holiday 2026 Campaign Gives Everyone a Seat | Thursday 5th November, 2026 |
| indiatimes.com | Travis Kelce and BLACKPINK's Jisoo join forces with global sports and entertainment stars for Tommy Hilfiger | NFL News - The Times of India | Thursday 5th November, 2026 |
| wwd.com | Travis Kelce, Jisoo and More in the Tommy Hilfiger Winter 2026 Holiday Campaign | Thursday 5th November, 2026 |
| complex.com | Josh Hart, JISOO, and More Mark the Holiday Season With New Tommy Hilfiger Campaign | Thursday 5th November, 2026 |