Trending PR Campaigns
The Rockford Files Fan Hotline
To build interest in its Rockford Files reboot, NBC launched a Jim Rockford hotline fans can call to hear a message from star David Boreanaz and sign up for text updates. The idea nods to the original series’ famous answering-machine greeting, alongside the announcement of the show’s premiere date.
Why it worked: A nostalgic prop turned into a real, dialable hotline created a tangible news hook and participatory stunt tied to the release-date announcement.
The lesson: Consider activating a beloved in-story device in the real world—a phone line, code, or location—and pair it with a concrete date.
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