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Top 3 Campaign in Automotive · September 2026
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Top 3 Campaign
Automotive · September 2026

241.428

PR Campaign
Friday 25th September, 2026

Honda released a four-part documentary series revisiting Gil de Ferran’s unbeaten 241.428-mph closed-course lap record. Featuring racing legends and the restored Reynard-Honda that set the mark, it turned a long-standing motorsport achievement into a piece of living racing history.

Why it worked: It tied an untouchable, still-official world record to a timely human tribute, backed by rare car access and A‑list testimonies.

The lesson: Consider reframing a dormant record or milestone as a living story by pairing a fresh restoration/recreation with first‑person witnesses on video.

Honda
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
motor1.com Honda Revisits Its 241.428-MPH Lap Record In New Docuseries Friday 25th September, 2026
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What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

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