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Yellowjackets’ Fake MTV News Reunion

PR Campaign
Tuesday 13th October, 2026

To tease the final season of *Yellowjackets*, Showtime made a mock late-1990s MTV News bulletin about the team’s rescue, complete with a fake Alanis Morissette dedication of “Ironic” to the survivors. The nostalgic broadcast turns the show’s ’90s setting and soundtrack into the campaign’s hook; whether the clip uses AI or involved Morissette creatively remains unclear.

Why it worked: It hijacked a trusted 1999 MTV News format and a surprise Alanis “Unplugged” dedication to blur fiction with real pop history, creating verification-worthy news.

The lesson: Consider fabricating a period-accurate bulletin from a defunct, authoritative outlet featuring a cameo blessing, forcing journalists to confirm and cover it.

Showtime Yellowjackets MTV
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
stereogum.com Yellowjackets Teases Final Season With Fake Alanis Morissette Unplugged Shoutout Tuesday 13th October, 2026
hollywoodreporter.com 'Yellowjackets' Enlists MTV News for Season 4 Rescue Reveal Tuesday 13th October, 2026
vulture.com ‘Yellowjackets’ Finally Made It Home in Season 4 Trailer Wednesday 14th October, 2026
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