Trending PR Campaigns
Yellowjackets’ Fake MTV News Reunion
To tease the final season of *Yellowjackets*, Showtime made a mock late-1990s MTV News bulletin about the team’s rescue, complete with a fake Alanis Morissette dedication of “Ironic” to the survivors. The nostalgic broadcast turns the show’s ’90s setting and soundtrack into the campaign’s hook; whether the clip uses AI or involved Morissette creatively remains unclear.
Why it worked: It hijacked a trusted 1999 MTV News format and a surprise Alanis “Unplugged” dedication to blur fiction with real pop history, creating verification-worthy news.
The lesson: Consider fabricating a period-accurate bulletin from a defunct, authoritative outlet featuring a cameo blessing, forcing journalists to confirm and cover it.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| stereogum.com | Yellowjackets Teases Final Season With Fake Alanis Morissette Unplugged Shoutout | Tuesday 13th October, 2026 |
| hollywoodreporter.com | 'Yellowjackets' Enlists MTV News for Season 4 Rescue Reveal | Tuesday 13th October, 2026 |
| vulture.com | ‘Yellowjackets’ Finally Made It Home in Season 4 Trailer | Wednesday 14th October, 2026 |