Trending PR Campaigns
The Million-Dollar $hortcut
InTension Industries launched a competition inviting emerging filmmakers to submit genre short films, with a $1 million budget to produce and release a feature based on the winning entry. The hook is a public vote in the early rounds, giving audiences a say in which short gets the big-screen treatment.
Why it worked: A clear, guaranteed $1m production commitment plus public voting created a tangible, time-bound career shortcut and participatory news hook.
The lesson: Consider offering a concrete, time-limited prize that materially changes someone’s career, then add audience voting to make journalists cover it.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| variety.com | A Group of Industry Dealmakers Are Offering $1 Million to Turn a Rising Director’s Short Film Into a Feature (EXCLUSIVE) | Thursday 5th November, 2026 |
| prnewswire.com | InTension Industries Launches $1 Million Filmmaking Competition to Turn Short Films Into Feature Films | Wednesday 11th November, 2026 |
| horrorbuzz.com | Million-Dollar Shortcut Horror Film Competition - HorrorBuzz | Thursday 12th November, 2026 |