Trending PR Campaigns
Rare Beauty x Warby Parker Eyewear Collaboration
Rare Beauty and Warby Parker launched five limited-edition eyewear styles inspired by shades of Rare Beauty’s Soft Pinch Liquid Blush. Katseye’s Megan Skiendiel fronts the campaign, while Warby Parker made a donation to Rare Beauty’s Rare Impact Fund and applies its Buy a Pair, Give a Pair programme to the collection.
Why it worked: It fused two fanbases with a precise visual hook—blush shades mapped to lens/frame colours—plus a timely charity angle and scarcity drop.
The lesson: Consider colour-translating a cult product into a new category with a numbered, limited run and a built-in donation trigger.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| benzinga.com | Warby Parker Q3 2026 Earnings Call Transcript - Warby Parker (NYSE:WRBY) - Benzinga | Thursday 5th November, 2026 |
| variety.com | Katseye’s Megan Skiendiel Fronts Rare Beauty and Warby Parker’s New Eyewear Collaboration | Thursday 5th November, 2026 |
| billboard.com | KATSEYE’s Megan Is Seeing Pink in Warby Parker & Rare Beauty’s New Eyewear Collection | Thursday 5th November, 2026 |
| fashionista.com | Weekly Drop Watch: Anine Bing x Tecovas, Ouai x Heaven Mayhem, Warby Parker x Rare Beauty and More - Fashionista | Friday 6th November, 2026 |