Trending PR Campaigns
Zable’s Payday Pressure City Rankings
Zable surveyed 2,000 people across Britain about running out of money before payday, then ranked the cities where it happens most often. Norwich topped the list, with 58% of respondents saying they often run short of cash, giving the research a clear, locally surprising headline for coverage.
Why it worked: It won coverage by naming a specific city “worst” via proprietary, ranked data—creating local shock value and easy, geo-targeted headlines.
The lesson: Consider commissioning a simple nationwide poll, then publish a ranked league table that crowns surprise local winners for instant regional pickup.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| hotminute.co.uk | The UK city where more than half of people run out of money before payday | Thursday 5th November, 2026 |