Trending PR Campaigns
La prevenzione si impara da piccoli
With Italian eating-disorder cases rising and affecting younger children, three foundations launched “La prevenzione si impara da piccoli” (“Prevention starts young”). The school-based initiative will offer lessons, learning materials and training for teachers and families, using the stark national figures to put early prevention in the news.
Why it worked: It turned shocking, fresh national health stats into a policy-adjacent solution story, announced at the Health Ministry for instant legitimacy and news peg.
The lesson: Consider pairing unsettling, recent national data with a concrete rollout in public institutions, then launch it at a relevant ministry.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| ansa.it | Three million people in Italy have eating disorders; 6% are under 12 | Thursday 5th November, 2026 |
| ilfattonisseno.it | In Italia 3 milioni con disturbi alimentari, 6% ha meno di 12 anni - il Fatto Nisseno - Caltanissetta notizie, cronaca, attualità | Thursday 5th November, 2026 |