Trending PR Campaigns
Barbour’s Wallace & Gromit Christmas Short
Barbour teamed up with Aardman to bring Wallace and Gromit back for a Christmas advert: a winter walk goes awry when Wallace’s latest invention fails to improve the outing. The returning duo and their familiar comic misadventure give the seasonal ad a character-led hook, alongside a limited-edition accessories collection for people and dogs.
Why it worked: It piggybacked on calendar news with a beloved IP, delivered new original content from Aardman, and paired it with tangible limited-edition merch.
The lesson: Consider timing a fresh short-form story with a cult-favourite character or universe and drop a limited run product fans can immediately buy.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| creativereview.co.uk | Barbour and Aardman team up for another festive outing | Thursday 5th November, 2026 |
| nerdist.com | WALLACE & GROMIT Return in New Christmas Short | Thursday 5th November, 2026 |
| comingsoon.net | Wallace & Gromit Return After Vengeance Most Fowl for a Wholesome Reason, Watch Video | Thursday 5th November, 2026 |
| radiotimes.com | Watch Wallace & Gromit in Barbour's Christmas advert 2026 | Thursday 5th November, 2026 |
| tripwiremagazine.co.uk | Watch Barbour's Wallace And Gromit Christmas Film - TRIPWIRE MAGAZINE | Tuesday 10th November, 2026 |