Trending PR Campaigns
Uswitch: The Text Inbox Takeover
Uswitch asked 2,000 adults in Britain to check the source of their last 20 texts. The survey found that fewer than half came from someone they knew, revealing how business alerts, marketing and scams have taken over the SMS inbox—and giving the shift a simple, relatable headline.
Why it worked: It quantified a relatable inflection point with a dead-simple method—“check your last 20 texts”—creating a clear, headline-ready counter-narrative.
The lesson: Consider a quick self-audit ask—“count your last X [thing]”—to expose a tipping point your data can headline in one line.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| hotminute.co.uk | People in Britain now get more texts from companies than friends and family | Thursday 5th November, 2026 |