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Top 3 Campaign in Ecommerce · November 2026
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Top 3 Campaign
Ecommerce · November 2026

Uswitch: The Text Inbox Takeover

PR Campaign
Thursday 5th November, 2026

Uswitch asked 2,000 adults in Britain to check the source of their last 20 texts. The survey found that fewer than half came from someone they knew, revealing how business alerts, marketing and scams have taken over the SMS inbox—and giving the shift a simple, relatable headline.

Why it worked: It quantified a relatable inflection point with a dead-simple method—“check your last 20 texts”—creating a clear, headline-ready counter-narrative.

The lesson: Consider a quick self-audit ask—“count your last X [thing]”—to expose a tipping point your data can headline in one line.

Uswitch
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
hotminute.co.uk People in Britain now get more texts from companies than friends and family Thursday 5th November, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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