Trending PR Campaigns
Sud Vivo: A Living South
To mark its 20th anniversary, Fondazione con il Sud launched “Sud Vivo”, a campaign reframing southern Italy’s depopulation story around the possibility of renewal. It paired fresh polling on public concern with a network of around 200 partners, shared community stories, a short film made with design students and a report on local regeneration—giving journalists both timely data and human stories to cover.
Why it worked: It fused fresh, nation-level polling showing a sharp rise in concern with a presidentially attended milestone event, creating timely, data-led urgency plus human stories.
The lesson: Consider pairing new nationally weighted polling that shows a surprising shift with a convening moment and ready case studies for beat reporters.
Coverage over time
How this story spread across the media