Trending PR Campaigns
Best on Shelf: AI-Powered Supermarket Shelves
Barilla, Conad Nord Ovest and Vusion developed Best on Shelf, an AI system that monitors supermarket shelves and alerts staff when products are running low or out of place. The project, which began as a challenge in Barilla’s open-innovation programme, is being piloted in three stores and won a 2026 SMAU Innovation Award.
Why it worked: It piggybacked a respected awards moment with concrete pilot metrics (out-of-shelf hours, planogram compliance, 95% accuracy target) and multi-brand validation.
The lesson: Consider timing your pitch to an external award or regulatory milestone and anchor it with one auditable KPI improving a shared pain point.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| adnkronos.com | Awards: Barilla wins Smau Innovation Award 2026 for AI-powered shelf management with Conad and Vusion | Thursday 5th November, 2026 |