Trending PR Campaigns
Sky’s Group Chat Study
Sky commissioned a study into how group chats shape social life in Britain. It found people message an average of 151 group chats a year, while nearly half have plans that never make it out of the chat—turning a familiar social frustration into a news-friendly set of figures.
Why it worked: It quantified a universal modern annoyance—plans dying in the group chat—with crisp, relatable stats and an age-split that fuels headlines.
The lesson: Consider surveying a common social friction, then publish one jaw-drop stat plus a generational split and a simple behaviour ranking.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| inkl.com | The most infuriating group chat personality has been revealed – and it might not be who you think it is | Wednesday 4th November, 2026 |
| hotminute.co.uk | Study finds the average Brit texts 151 group chats a year | Thursday 5th November, 2026 |