All PR Campaigns › Matt Husk’s Chatbot Stress Tests

Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.

Last 7 days Last 30 days Last Quarter This Quarter

Back

Matt Husk’s Chatbot Stress Tests

PR Campaign

Thursday 5th November, 2026

Comedian Matt Husk built a following by asking chatbots to do simple, everyday tasks—then sharing their baffling failures in deadpan videos. The viral tests made the AI labs the punchline and drew collaboration offers from OpenAI, Anthropic and xAI, which Husk says he declined.

Why it worked: It flipped vendor hype by running mundane, falsifiable tests on “everyday” claims, creating public receipts that forced AI giants to respond.

The lesson: Consider pressure-testing a rival’s glossy promise with a simple, replicable task, film the outcome, and invite their on-record response.

OpenAI Anthropic xAI

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
wired.com	He Trolls AI Labs for a Living. Now They All Want to Work With Him	Thursday 5th November, 2026

Want PR opportunities like this for your brand?

Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

Try it free →

Similar Travel Campaigns

These travel PR campaigns used a similar approach - different topics, but the same kind of angle.

PlayStation Used Game Instructional Video (2013)

2013 PlayStation gag video mocking Xbox One used-game limits.

Sony PlayStation

Keep Lake Ontario Lake Ontario

MapQuest kept Lake Ontario’s name and turned the decision into a download-driving protest.

The AI Interview Hallucination Test

Influencer breaks an AI job interview with deliberate nonsense answers.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.