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#1 Campaign November 2026
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#1 Campaign
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CMAT and Elton John Step Into Christmas

PR Campaign
Thursday 5th November, 2026

Amazon Music brought CMAT and Elton John together to record a new version of John’s 1973 festive hit, “Step Into Christmas”. The hook was the unlikely pairing of the rising Irish singer-songwriter and the pop icon, giving the seasonal Amazon Music Original a recognisable song and a fresh voice.

Why it worked: A legacy hit + unexpected cross‑generational duet, timed to the Christmas charts race and locked as an Amazon exclusive, created instant newsworthiness.

The lesson: Consider pairing an emerging voice with a legacy name to rework a nostalgic classic, time it to a cultural countdown, and secure platform exclusivity.

Amazon Music
20 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
rte.ie CMAT releases Christmas song with Elton John Thursday 5th November, 2026
nme.com Check out CMAT and Elton John’s reworked version of ‘Step Into Christmas’ Thursday 5th November, 2026
irishexaminer.com Elton John teams up with CMAT for new version of Step Into Christmas Thursday 5th November, 2026
faroutmagazine.co.uk ‘Step Into Christmas’: Elton John bids for Christmas Number One with CMAT collaboration Thursday 5th November, 2026
stv.tv Elton John teams up with CMAT for new version of Step Into Christmas Thursday 5th November, 2026
irishtimes.com Elton John teams up with CMAT for Step Into Christmas duet – The Irish Times Thursday 5th November, 2026
thejournal.ie 'We're kindred spirits in so many ways': Elton John announces Christmas collaboration with CMAT Thursday 5th November, 2026
billboard.com Elton John Enlists CMAT For New Version of Festive Smash ‘Step Into Christmas’ Thursday 5th November, 2026
broadwayworld.com Elton John and CMAT Team Up for Reimagined Version of "Step Into Christmas" | BroadwayWorld Thursday 5th November, 2026
stereogum.com CMAT Joins Elton John On “Step Into Christmas” Remake Thursday 5th November, 2026
stereoboard.com Elton John Teams Up With CMAT For Reworked Version Of Step Into Christmas Thursday 5th November, 2026
pastemagazine.com Elton John and CMAT “Step Into Christmas” together Thursday 5th November, 2026
eltonjohn.com Elton and CMAT team up for brand new Step Into Christmas! - Elton John Thursday 5th November, 2026
parade.com Elton John Celebrates the Holidays With New Version of His 1973 Classic ‘Step Into Christmas’ - Parade Thursday 5th November, 2026
stellar.ie EYNTK About The CMAT x Elton John Christmas Collab | Stellar Friday 6th November, 2026
musictimes.com Elton John and CMAT rework Step Into Christmas as Sam Fender's Rolling Stones cover soundtracks the 2026 John Lewis Christmas advert. Friday 6th November, 2026
rttnews.com Elton John Teams Up With CMAT For New Version Of 'Step Into Christmas' Sunday 8th November, 2026
theurbanite.com.au Elton John and CMAT Reimagine Step Into Christmas | The Urbanite Tuesday 10th November, 2026
eltonjohn.com Step Into Christmas - Elton John —
musicweek.com Elton John and CMAT team up for Amazon Music Original reimagined version of Step Into Christmas | Talent | Music Week —
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