Trending PR Campaigns
The best PR campaigns right now, ranked by coverage. Updated daily.
Back
ONE PIECE x Samurai Blue Collaboration
Tuesday 26th May, 2026
ONE PIECE partnered with Japan’s national football team, the Samurai Blue, to create themed visuals and promotions celebrating Japanese soccer—using characters and artwork from the franchise to generate mainstream media coverage and fan conversation around upcoming matches and events.
Why it worked: It hit a calendar spike—national team match window—using beloved IP artwork as limited-time visuals, turning routine fixtures into collectible news.
The lesson: Consider hitching your brand to an imminent national moment with custom, limited artwork or merch that expires right after the event.
ONE PIECE (Toei/ Shueisha)
Japan Football Association / Samurai Blue
6 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| animenewsnetwork.com | One Piece's Luffy Dons Samurai Blue Uniform Ahead of FIFA World Cup - Interest - Anime News Network | Tuesday 26th May, 2026 |
| animenewsnetwork.com | One Piece Cheers Japan's Samurai Blue Ahead of FIFA World Cup - Interest - Anime News Network | Sunday 31st May, 2026 |
| telegraphindia.com | One Piece Elbaph Arc | ‘One Piece’ team dedicates special video to Japan’s Samurai Blue ahead of Fifa World Cup 2026 - Telegraph India | Monday 1st June, 2026 |
| crunchyroll.com | ONE PIECE Teams Up With Samurai Blue to Celebrate Japanese Soccer | Tuesday 2nd June, 2026 |
| cbr.com | One Piece and FIFA World Cup Officially Unite as Luffy Joins Japan’s Samurai Blue | Monday 8th June, 2026 |
| elcomercio.pe | Luffy y los Samurai Blue: la colaboración “One Piece” para el Mundial FIFA 2026 | Tuesday 9th June, 2026 |