Trending PR Campaigns
The best PR campaigns right now, ranked by coverage. Updated daily.
Back
Top 10 Campaign
Retail · November 2026
The $1.4 Billion Music Licensing Gap
Thursday 5th November, 2026
Soundtrack commissioned a study of US businesses to estimate how much music-industry revenue is lost when venues play copyrighted music without the right licences. The headline figure — $1.4 billion a year — gave the company a newsworthy way to spotlight widespread non-compliance and make the case for licensed commercial streaming.
Why it worked: It weaponised fresh, independent survey data into a single, shocking loss figure, reframing a stale compliance issue as urgent revenue recovery.
The lesson: Consider commissioning a reputable third party to quantify the hidden cost of inaction in your space and pitch the headline number aggressively.
Soundtrack
2 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| billboard.com | The $1.4 Billion ‘No-Brainer’ Opportunity The Music Industry Is Missing | Thursday 5th November, 2026 |
| musicbusinessworldwide.com | B2B music streamer Soundtrack inks SESAC deal, estimates unlicensed music in US businesses costs the industry $1.4B a year - Music Business Worldwide | Thursday 5th November, 2026 |