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Top 10 Campaign in Fashion & Apparel · November 2026
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Top 10 Campaign
Fashion & Apparel · November 2026

Sonic the Hedgehog x Heelys

PR Campaign
Sunday 1st November, 2026

SEGA and Heelys turned Sonic’s signature speed into two limited-edition wheeled shoe designs: a blue pair inspired by Sonic and a pink pair inspired by Amy Rose. The character-led details give this familiar footwear collaboration a clear, playful hook for fans.

Why it worked: It fused brand IP with a literal product mechanic—Sonic’s speed mapped to Heelys’ wheels—plus scarcity, giving journalists a clean, timely hook.

The lesson: Consider pairing a brand’s core superpower with a product’s unique feature, then limit supply and date-stamp it for urgent coverage.

SEGA Heelys
5 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
bleedingcool.com Alan Moore & Bill Sienkiewicz's Brought To Light, On Stage, On Video Sunday 1st November, 2026
bleedingcool.com Sonic the Hedgehog Teams With Heelys For a New Speedy Collab Wednesday 4th November, 2026
bleedingcool.com Dave & Buster’s Adds Marvel Arcade Games Before Avengers: Doomsday Wednesday 4th November, 2026
cbr.com Sonic the Hedgehog & Amy Rose Return With New $70 Release Available Now Sunday 8th November, 2026
licenseglobal.com ‘Sonic the Hedgehog’ and Heelys Team Up Monday 9th November, 2026
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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

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