Trending PR Campaigns
National Sleep Foundation Drowsy Driving Survey
The National Sleep Foundation published a survey finding that 145 million Americans have driven while so tired they struggled to keep their eyes open. The stark figure, paired with warnings about the risks of drowsy driving, gave news outlets a clear public-safety story to report.
Why it worked: It paired a giant, attention-grabbing headcount (145 million) with fatality stats, reframing a common habit as an urgent public-safety threat.
The lesson: Consider quantifying a widespread but shrugged-off behaviour into a shocking national headcount, then tie it to hard risk or mortality data.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| prnewswire.com | National Sleep Foundation Projects More Than 145 Million U.S. Drivers Have Driven Impaired by Sleepiness, 4 in 10 Can't Recognize the Warning Signs of Drowsy Driving | Thursday 29th October, 2026 |
| carriermanagement.com | More Than 145M U.S. Drivers Report Driving While Drowsy - Carrier Management | Thursday 29th October, 2026 |
| healthday.com | Millions of Americans Driving Dangerously Sleepy | Wednesday 4th November, 2026 |
| phillyvoice.com | Driving while drowsy can have deadly consequences, yet most Americans do it | Wednesday 4th November, 2026 |
| jang.com.pk | American drivers survey reveals ALARMING findings about drowsy driving | Friday 6th November, 2026 |
| medicaldaily.com | Nearly 35 Million U.S. Drivers Drive Drowsy at Least Monthly as Sleep Foundation Flags Overlooked Warning Signs | Friday 6th November, 2026 |