Trending PR Campaigns
Mustache Protocol
For Movember, Google teamed up with Henry Cavill on a humorous video introducing Mustache Protocol, a game about stopping a rogue CGI artist from erasing moustaches. The premise lets Cavill revisit the infamous digital removal of his moustache in Justice League, with his dogs also proposed as game characters.
Why it worked: It hijacked a famous VFX gaffe with the original star, tying it to Movember and a playable Google-backed gag—built-in nostalgia, novelty, and cause.
The lesson: Consider reframing a past pop-culture blunder with the person at its centre into a playful, interactive stunt that benefits a timely cause.
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