Trending PR Campaigns
Dior’s Night in Color
For its holiday campaign, Dior released a hand-drawn animated short directed by Sylvain Chomet. Set in 1949, the film imagines Christian Dior making a dress for Marlene Dietrich, with a star-studded voice cast and a playful nod to their real-life friendship.
Why it worked: It hit a holiday news peg with a rare hand-drawn film by an Oscar-nominated auteur, countering the AI trend using A‑list voices.
The lesson: Consider pitching a timely, handmade alternative to a hot tech trend, anchored by a credible craft authority and one unexpected celebrity cameo.
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