Trending PR Campaigns
Profiad Kyffin Immersive Experience
The National Library of Wales is turning the work of artist Kyffin Williams into a free, 30-minute immersive experience, with projected paintings, archive material and interactive storytelling. The hook is a distinctly Welsh take on the blockbuster Van Gogh-style shows, narrated by opera star and Williams collector Sir Bryn Terfel.
Why it worked: It piggybacked a hot format (Van Gogh-style immersives) but localised it with a national icon and celebrity narrator, plus scarce free tickets.
The lesson: Consider reframing a trending format with a locally beloved figure and a credible superfan voice, then add limited free slots.
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