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Northern Ireland Road Network Test
Wednesday 4th November, 2026
Streetwave tested the four UK mobile networks across more than 20,000 km of Northern Ireland roads, using four phones in the same vehicle to compare performance in the same places and at the same time. The news hook was stark: networks failed to meet basic performance standards at 34% of measured locations, with a pronounced urban-rural divide.
Why it worked: It won coverage by publishing head-to-head, same-moment drive-test data that quantified a shocking 34% basic-failure rate and named local winners/losers.
The lesson: Consider running a controlled, simultaneous comparison across competitors in real-world conditions, then map localised winners/losers with a single jaw-drop stat.
Streetwave
3 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| hotminute.co.uk | Northern Ireland’s mobile networks fail a third of the time on the road | Wednesday 4th November, 2026 |
| thinkbroadband.com | Mobile performance in rural NI falls behind urban areas | thinkbroadband | Wednesday 4th November, 2026 |
| ispreview.co.uk | Streetwave compare Northern Ireland's rural vs urban mobile broadband speeds - ISPreview UK | Wednesday 4th November, 2026 |