Trending PR Campaigns
Fishing Nets to Basketball Nets
The Charles Antetokounmpo Family Foundation partnered with Enaleia and Athens’ municipal sports organisation to replace 80 worn nets on public basketball courts. Made in Greece from discarded fishing gear, the new nets turn marine waste into something local players can use every day.
Why it worked: A-local-hero-turns-invisible-ocean-waste-into-visible-city-infrastructure—measurable (80 courts), photogenic, and municipally backed—giving journalists a concrete, timely civic upgrade story.
The lesson: Consider repurposing a hard-to-see problem into a public, countable installation people can photograph and use; anchor it with city partners.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| indiatimes.com | Giannis Antetokounmpo’s family foundation teamed up with a marine-cleanup group in 2026, transforming dis | Tuesday 3rd November, 2026 |