Trending PR Campaigns
Zuhair Murad x Aldo Couture-Inspired Collection
Zuhair Murad and Aldo created a 20-piece limited-edition collection that brings Murad’s red-carpet style to more accessible shoes and accessories. The first collaboration between the couture house and a mass-market fashion brand gives the partnership a clear hook, with prices ranging from $40 to $300.
Why it worked: It created a clean “first-ever couture x mass retail” milestone with specific price points and global release timing journalists could peg to.
The lesson: Consider pitching a credible “first crossover” between two unlikely tiers, with clear on-sale date and price ladder editors can headline.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| wwd.com | Zuhair Murad Taps Aldo for New Shoe, Accessories Collection Filled With Glitter and Metallic Gold | Monday 2nd November, 2026 |
| vitamagazine.com | Couture For Your Feet: Zuhair Murad And ALDO Are Teaming Up - VITA Daily | Monday 2nd November, 2026 |
| vancouversun.com | The Zuhair Murad x Aldo collection just launched in Canada | Vancouver Sun | Monday 2nd November, 2026 |
| arabnews.com | Lebanese designer Zuhair Murad teams up with Aldo for couture-inspired collection | Tuesday 3rd November, 2026 |
| harpersbazaararabia.com | Zuhair Murad x ALDO Launches a 20-Piece Accessories Collection | Wednesday 4th November, 2026 |
| footwearmagazine.com | Zuhair Murad and ALDO Bring Sculptural Heels Into an Occasionwear Capsule | Footwear Magazine | Wednesday 4th November, 2026 |
| thenationalnews.com | Zuhair Murad brings couture glamour to Aldo with new capsule collection | The National | Thursday 5th November, 2026 |
| elitegen.ca | ALDO: A Touch of Couture Glamour for the Holidays | Friday 6th November, 2026 |