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Top 3 Campaign in Fashion & Apparel · November 2026
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Top 3 Campaign
Fashion & Apparel · November 2026

Zuhair Murad x Aldo Couture-Inspired Collection

PR Campaign
Monday 2nd November, 2026

Zuhair Murad and Aldo created a 20-piece limited-edition collection that brings Murad’s red-carpet style to more accessible shoes and accessories. The first collaboration between the couture house and a mass-market fashion brand gives the partnership a clear hook, with prices ranging from $40 to $300.

Why it worked: It created a clean “first-ever couture x mass retail” milestone with specific price points and global release timing journalists could peg to.

The lesson: Consider pitching a credible “first crossover” between two unlikely tiers, with clear on-sale date and price ladder editors can headline.

Zuhair Murad Aldo
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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