Trending PR Campaigns
Johnny Depp Brings Scrooge to Bryant Park
To promote *Ebenezer*, Johnny Depp appeared as Scrooge at New York’s Bryant Park, interrupting Christmas carols and disrupting festive displays. The public, in-character antics turned the film’s humbug premise into a real-world spectacle, captured in videos for social sharing.
Why it worked: A famous actor did an in-character, real-world prank that clashed with early holiday cheer, creating irresistible, film-native video moments for news.
The lesson: Consider staging a public, in-character interruption that playfully subverts a seasonal ritual, filmed vertically for instant, share-ready newsroom embeds.
Coverage over time
How this story spread across the media