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Love Affair’s Piccadilly Fountain Stunt
Monday 2nd November, 2026
In 1967, Love Affair’s teenage singer Steve Ellis climbed into a fountain at Piccadilly Circus during a band photo shoot and needed the fire brigade to get him out. Whether planned or impulsive, the incident turned into a publicity stunt, landing the band in British front-page news and helping propel “Everlasting Love” into the charts.
Why it worked: It manufactured a visual, police-and-fire-triggered disruption at a landmark, creating urgent, picture-led news editors could splash that day.
The lesson: Consider staging a harmless, authorities-involved hiccup at an iconic spot that guarantees compelling photos and same-day newsroom pickup.
Love Affair
6 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| indiatimes.com | Love Affair vocalist Steve Ellis passes away at 76; cause of death reported as 'complications from a chronic illness' | - The Times of India | Monday 2nd November, 2026 |
| nos.nl | British singer Steve Ellis, 76, of the evergreen hit ‘Everlasting Love’ dies | Tuesday 3rd November, 2026 |
| voici.fr | Le chanteur Steve Ellis, connu pour son titre Everlasting Love, est décédé à l'âge de 76 ans - Voici.fr | Wednesday 4th November, 2026 |
| musictimes.com | Steve Ellis, the voice that took Love Affair's "Everlasting Love" to the top of the UK charts and knocked The Beatles off No. 1, has died at 76. | Thursday 5th November, 2026 |
| rollingstone.fr | Steve Ellis, chanteur de Love Affair et voix du tube « Everlasting Love », est mort à 76 ans | Friday 6th November, 2026 |
| ledauphine.com | Disparition. Steve Ellis, chanteur de Love Affair, et voix de l'inoubliable Everlasting Love, est mort | Tuesday 10th November, 2026 |