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Top 3 Campaign in Health & Wellbeing · November 2026
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Top 3 Campaign
Health & Wellbeing · November 2026

FrecciaRosa: Prevention on the Move

PR Campaign
Friday 9th October, 2026

During October, FS Group and Fondazione Incontradonna brought FrecciaRosa cancer-prevention services onto 42 trains and into railway stations across Italy. The campaign paired free screenings and health advice with 40 stations lit pink, turning everyday journeys into a visible reminder to get checked; it reached more than 47 million passengers.

Why it worked: It hijacked a mass daily routine—train travel—with on-the-spot screenings and hard reach metrics, creating timely, measurable public-service news.

The lesson: Consider piggybacking on a ubiquitous habit next month and deliver an instant, free service there with a simple, countable impact.

FS Group Fondazione Incontradonna Trenitalia AIOM
13 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
recnews.it Al via la 16esima edizione di FrecciaRosa, la prevenzione viaggia in treno - Rec News Thursday 1st October, 2026
tpi.it FrecciaRosa, la prevenzione viaggia sui binari Friday 9th October, 2026
telenorba.it Bari, Frecciarosa porta la prevenzione oncologica sui treni Saturday 17th October, 2026
sassilive.it 16^ edizione Frecciarosa 2026 in Basilicata: la prevenzione viaggia sui treni - SassiLive Monday 19th October, 2026
gonews.it Sui treni la prevenzione anche a Firenze con FrecciaRosa - gonews.it Friday 23rd October, 2026
lanazione.it Torna il FrecciaRosa, la prevenzione sale a bordo anche a Firenze Sunday 25th October, 2026
italia-informa.com FrecciaRosa consulenze gratuite sui treni contro i tumori Friday 30th October, 2026
leonardo.it Frecciarosa Roma vaccini screening 2026 | Sapienza e ASL Saturday 31st October, 2026
figc.it The FIGC renews its support for FrecciaRosa to promote a culture of prevention Sunday 1st November, 2026
primapaginanews.it Prevenzione, FrecciaRosa raggiunge oltre 47 milioni di passeggeri. Più di 1.500 visite gratuite sui treni - PPN ADI - Agenzia delle Infrastrutture Monday 2nd November, 2026
radiok55.it Tumori, FrecciaRosa: la prevenzione raggiunge 47 milioni di passeggeri - Radio K55 Tuesday 3rd November, 2026
cinquecolonne.it Tumori, FrecciaRosa: la prevenzione raggiunge 47 milioni di passeggeri - Cinque Colonne Magazine Tuesday 3rd November, 2026
adnkronos.com Cancer: FrecciaRosa prevention campaign reaches 47 million passengers Tuesday 3rd November, 2026
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