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Top 5 Campaign in Health & Wellbeing · September 2026
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Top 5 Campaign
Health & Wellbeing · September 2026

Women of the Emmys: Midlife Representation

PR Campaign
Friday 11th September, 2026

TheWrap hosted a poolside Emmy-season celebration focused on women in midlife, pairing candid conversations with newly released Geena Davis Institute research showing an awards gap for women over 50. The deliberately unexpected image of co-host Constance Zimmer diving into the pool while championing women in their 50s gave the event a memorable hook for coverage.

Why it worked: It tied a fresh, exclusive data drop to a live awards-week moment and a viral visual (Zimmer’s pool dive), creating urgent, quotable tension.

The lesson: Consider pairing a surprising physical stunt with embargoed, original stats released at a tentpole event to force same-day pickup.

TheWrap Geena Davis Institute The Midlife Collectiv Addyi Ketel One Vodka
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