Trending PR Campaigns
Seeds of Openness: How Canadians View Faith
Alpha Canada and The Message Canada commissioned a national survey asking 3,000 Canadians about faith, spirituality and Jesus. Its striking contrast — respondents often admired Jesus while viewing Christianity as judgemental, controlling and divisive — gave the partners a timely story about how churches might approach conversations about faith.
Why it worked: It paired a counterintuitive split (admired Jesus vs mistrusted Christianity) with fresh, nationally weighted data and clear percentages.
The lesson: Consider fielding a simple attitudinal split poll on a sacred cow in your space, then pitch the most surprising gap with hard numbers.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| christiantoday.com | Canadians admire and appreciate Jesus but remain wary of Christianity, survey finds | Monday 2nd November, 2026 |
| folhagospel.com | Pesquisa mostra que canadenses admiram Jesus, mas desconfiam do cristianismo | Folha Gospel | Wednesday 4th November, 2026 |