Trending PR Campaigns
Claudia Schiffer’s Chloé Campaign
Chloé featured 56-year-old supermodel Claudia Schiffer topless in a high-fashion campaign, with a statement necklace and her hair taking the place of a top. The image taps into her enduring ‘90s supermodel status and long relationship with the fashion house, giving the campaign a striking, conversation-friendly hook.
Why it worked: It flipped the age-beauty script by pairing a topless 56-year-old icon with a legacy brand, delivering a sharable, values-charged image and nostalgia hook.
The lesson: Consider staging a bold visual reversal of an industry norm using a recognisable figure plus a one-line explainer that invites debate.
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