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#1 Campaign in Beauty & Cosmetics · November 2026
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#1 Campaign
Beauty & Cosmetics · November 2026

Claudia Schiffer’s Chloé Campaign

PR Campaign
Monday 2nd November, 2026

Chloé featured 56-year-old supermodel Claudia Schiffer topless in a high-fashion campaign, with a statement necklace and her hair taking the place of a top. The image taps into her enduring ‘90s supermodel status and long relationship with the fashion house, giving the campaign a striking, conversation-friendly hook.

Why it worked: It flipped the age-beauty script by pairing a topless 56-year-old icon with a legacy brand, delivering a sharable, values-charged image and nostalgia hook.

The lesson: Consider staging a bold visual reversal of an industry norm using a recognisable figure plus a one-line explainer that invites debate.

Chloé
10 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
theimpression.com Chloé Holiday 2026 Ad Campaign | The Impression Monday 2nd November, 2026
modernluxury.com Chloé Unveils Festive Campaign Starring Claudia Schiffer Monday 2nd November, 2026
modernluxury.com Chloé Unveils Festive Campaign Starring Claudia Schiffer Monday 2nd November, 2026
instyle.com Claudia Schiffer, 56, Poses Topless Wearing Nothing but a Boho-Chic Gold Necklace Monday 2nd November, 2026
thedailybeast.com ‘90s Sex Symbol Poses Topless at 56 in Daring Photo Shoot Monday 2nd November, 2026
thedailybeast.com ‘90s Sex Symbol Poses Topless at 56 in Daring Photo Shoot Monday 2nd November, 2026
hellomagazine.com Claudia Schiffer, 56, poses topless wearing nothing but a gold necklace in sizzling new photos Tuesday 3rd November, 2026
parade.com Claudia Schiffer, 56, Dazzles in Bold Chloé Campaign Photoshoot Featuring Gold Necklace Tuesday 3rd November, 2026
dossiermag.net Claudia Schiffer Owns the Night for Chloé — Dossier Magazine Wednesday 4th November, 2026
vmagazine.com Claudia Schiffer Embraces Winter Glamour for Chloe's Holiday 2026 Campaign - V Magazine Thursday 5th November, 2026
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What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

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