Trending PR Campaigns
Other People’s Business podcast launch
MasterClass launched its first podcast, hosted by founder David Rogier, with Martha Stewart as its opening guest. The hook is a candid look at the money, setbacks and unlikely partnerships behind well-known businesses, with later episodes extending the format to industries such as poker, weddings and weight-loss drugs.
Why it worked: A founder-hosted, first-ever format shift plus a marquee guest promised taboo money talk and fresh behind-the-scenes specifics journalists could quote.
The lesson: Consider launching a first-of-its-kind format with a high-cred insider and compel shareable quotes by asking the questions others avoid.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| variety.com | MasterClass Launches Podcast ‘Other People’s Business’ With Martha Stewart as First Guest | Tuesday 6th October, 2026 |
| prnewswire.com | MasterClass Launches Other People's Business, a New Podcast Hosted by Founder and CEO David Rogier | Tuesday 6th October, 2026 |
| podcastnewsdaily.com | MasterClass Takes Its Expert-Led Formula Into Podcasting. | News | podcastnewsdaily.com | Friday 9th October, 2026 |