Trending PR Campaigns
Wild Horses
Stella McCartney cast Kylie Jenner alongside a horse for “Wild Horses”, a short film directed by Gia Coppola and a set of campaign images shot on the beach. The unexpected pairing puts a high-glamour celebrity in a natural setting, while drawing attention to the brand’s connection to horses and animal welfare.
Why it worked: It hijacked a hot news cycle by pairing Kylie’s post–Victoria’s Secret buzz with a counter-image—glam icon humbled beside a horse—framed by Gia Coppola’s film-credit news hook.
The lesson: Consider timing your pitch to ride a subject’s fresh headline, then flip their persona with a striking, values-backed visual contradiction.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| wwd.com | Stella McCartney Taps Kylie Jenner for New Short Film, 'Wild Horses' | Thursday 22nd October, 2026 |
| pagesix.com | Kylie Jenner splashes around with a horse in new Stella McCartney campaign | Thursday 22nd October, 2026 |
| fashionweekdaily.com | Wild Horses Run Free in Stella McCartney's Winter 2026 Campaign Featuring Kylie Jenner - Daily Front Row | Friday 23rd October, 2026 |