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Zelda Triforce Google Search Easter Egg

PR Campaign
Monday 2nd November, 2026

Ahead of the Ocarina of Time remake, Nintendo and Google added a Zelda Easter egg to Google Search. Searching for the game reveals the Master Sword; clicking it triggers a Triforce animation and a retro results page with 1,998 results, nodding to the game’s original release year.

Why it worked: It hijacked a mass, utility platform with an interactive nostalgia gag (1998 results in 0.64s), perfectly timed to launch week.

The lesson: Consider planting a time-limited, interactive Easter egg inside a ubiquitous tool your audience already uses, tied to a precise numeric wink.

Nintendo Google
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