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Retail · November 2026
Chocolate-Covered Pretzel Ale
Monday 2nd November, 2026
Cape May Brewing Company and Asher’s Chocolate Co. created Dipped & Twisted, a limited-edition brown ale designed to taste like a chocolate-covered pretzel. The collaboration extends the flavour into two new sweets, giving the partners a playful, local food-and-drink story to launch through select shops, bars and tasting events.
Why it worked: A scarcity-driven drop tied to cross-category nostalgia (beer plus chocolate) gave journalists a clean, timely local-collab angle with tasting events as proof.
The lesson: Consider staging a limited-run mashup between two unlikely local staples, anchored by in-person launch moments and a clear “while supplies last” hook.
Cape May Brewing Company
Asher’s Chocolate Co.
6 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| newtrailbrewing.com | Chocolate Covered Pretzel - New Trail Brewing Co. | Tuesday 18th January, 2022 |
| brewbound.com | Asher’s Chocolate and Cape May Brewing Collaborate for Limited-edition Chocolate-covered Pretzel Beer and Candy Release | Brewbound.com | Monday 2nd November, 2026 |
| phillyvoice.com | Cape May Brewing and Asher's to drop chocolate-covered pretzel brown ale | Monday 2nd November, 2026 |
| beerconnoisseur.com | Asher’s Chocolate-Covered Pretzel Beer Launches with Cape May Brewing | Monday 2nd November, 2026 |
| inquirer.com | Philly's sweetest comeback story | Wednesday 4th November, 2026 |
| philadelphianewsroom.com | Cape May Brewing, Asher’s Chocolate Will Release Chocolate-Covered Pretzel Beer and Candy - 92.5 XTU | Wednesday 4th November, 2026 |