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Pathé Rewind
Pathé is testing whether hypnosis can temporarily make people forget a film so they can watch it again as if for the first time. Hypnotist Victor Kraemer will work with 30 volunteers, who will then rewatch one of four films at a cinema in The Hague.
Why it worked: It turned a universal wish into a timed, testable stunt—public hypnosis sessions with named films, a set date, and measurable reactions.
The lesson: Consider staging a small, time-boxed experiment that answers a common fantasy with observable outcomes and real participants journalists can attend.
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