Trending PR Campaigns
La Postal: Written in the Dance
To extend the world of his album “La Postal”, Daddy Yankee teamed up with aTwist and Visa to create a vertical microseries filmed in Puerto Rico. Its hook is a high-stakes dance competition that brings two former lovers, now on rival crews, back together, with local talent and the island’s music and dance traditions at the centre.
Why it worked: It fused a celebrity album launch with a branded, vertical telenovela microseries timed to a platform debut, giving journalists a clean trend story.
The lesson: Consider packaging your launch as a narrative microseries on an emerging format, tied to a platform milestone and measurable cultural angle.
Coverage over time
How this story spread across the media