Trending PR Campaigns
Svedka’s $500,000 Super Bowl Ad Contest
Svedka is inviting creators aged 21 and over to make a 15-second ad for its new Vodka Water drink, with $500,000 going to the winning entry. The ad is intended to air during the Super Bowl, and Andy Cohen will help judge the submissions—turning the brand’s Big Game spot into a public creative challenge.
Why it worked: It hijacked Super Bowl ad chatter by turning scarce, $8m airtime into a public, $500k creator contest judged by Andy Cohen.
The lesson: Consider reframing your biggest spend as an open bounty: set a cash prize, fixed window and celebrity judge to crowdsource the headline.
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