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ABBy Brings Robotics to the Museum Floor
Marbles Kids Museum is introducing ABBy, an ABB robot, as the centrepiece of its new Futuropolis exhibit. Children can give the robot commands and see how people and robots work together, turning a visit into a hands-on introduction to STEM and skilled-trade careers.
Why it worked: It tied a photogenic, working industrial robot to a timely skills-gap narrative, offering a local, date-stamped opening and on-site demos.
The lesson: Consider staging a public, hands-on demo of pro-grade tools around a current labour shortage headline, with a set opening date and visuals.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| abb.com | Marbles Kids Museum and ABB Unveil Name of New Futuropolis Exhibit Robot, ABBy, Designed to Provide Hands-On Learning and Career Exploration | News center | Tuesday 27th October, 2026 |
| axios.com | Meet Abby, the robot coming to Raleigh's Marbles Kids Museum - Axios Raleigh | Tuesday 27th October, 2026 |
| blooloop.com | Marbles Kids Museum introduces ABBy robot for young learners | Monday 2nd November, 2026 |