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Man, Speak Up
Monday 2nd November, 2026
The Dutch government launched the next phase of its “Man, zeg er wat van!” campaign, using new survey findings to show that most men disapprove of sexist remarks and respect men who challenge them. The hook is the gap between what men assume their peers think and what the research says—making speaking up feel less like risking the group’s approval.
Why it worked: It reframed a hot-button issue with fresh, counterintuitive data correcting men’s perceived social norms, creating timely, reportable tension and an immediate behaviour hook.
The lesson: Consider fielding a quick norms-perception survey to reveal a surprising majority, then pitch the gap as a safe-to-act nudge.
Dutch Government
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Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| nos.nl | Speaking out against sexism earns men more respect than they think | Monday 2nd November, 2026 |